According to DigitalMediaWire, leaders in organizational settings should not ban the use of social media in the workplace. Here are the stats:

  • 54% of businesses block employee access to social networking sites
  • 19% allow social networking for work-related purposes
  • 16% allow limited personal use
  • 10% allow full use

They write:  “94% of companies are investing in online communities and social media.”  Yet, with more than half of businesses opposing the use of social media sites at work, 94% are invested in the very media they are blocking.  Somewhat of a contradiction.

 

Their research shows that “Training employees in the proper use of social media will encourage personal responsibility, motivate employees, provide greater job satisfaction, and lead to improved productivity. 

 

As a leader, have you made decisions on this topic out of fear (loss of productivity) or that employees will read negative comments about the company (or you, personally) and become unmotivated?   What are the policies have you established? 

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